Game Projects

Cookie Land

SOFTGAMES Canada

Free-to-play Match-3 Game   |   Role: Game Designer & Producer

Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.

This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.

​Roles in the project:

• Design new features that successfully address product priorities based on KPIs and product roadmaps.

• Improve the UX from concept to release through wireframes, prototypes and technical specifications for artists and developers.

• Use business intelligence tools to design metrics-driven features and improvements based on actual user behaviour.

• Manage and iterate the game economy based on player data and correlations between multiple game systems.

• Manage and iterate the difficulty curve of over 3000 levels using real player data.

• Facilitate conversations between developers, artists and other team members towards common goals.

• Evaluate game performance through metrics and KPIs to plan action points accordingly.

Multiple Match-3 Games

SOFTGAMES Canada

Free-to-play Match-3 Games   |   Role: Game Designer & Producer

At SOFTGAMES Canada I had the opportunity of working on several free-to-play match-3 games. The smaller titles allow the team to test different themes and experimental features.

These HTML5 games were featured on several game portals and are amongst the biggest match-3 titles on the Facebook Instant Games platform.​

Games:​

• Garden Tales

• Sugar Match

• Candy Rain

• Fish Story

​Roles in the project:

• Design new experimental features based on the company strategy and target result metrics.

• Plan and design features that can be easily incorporated into different titles.

• Analyze the performance of new experimental features before applying them on flagship titles.

• Facilitate conversations between developers, artists and other team members towards common goals.

• Evaluate game performance through metrics and KPIs to plan action points accordingly.

• Design tools to reduce the gap between design, art and developers.

Guardians of the Waters

Laboratory of Learning Objects (2018)

Multiplatform Game (Mobile / PC)   |   Role: Game Designer

Guardians of the Waters (Guardiões das Águas) is a multiplatform (Mobile / PC) educational game, for kids from Grade 2 to Grade 4, about basic sanitation and water treatment.

The project features 6 game modes and is compatible with the Kinect One in the PC version.

It is currently available in Brazilian public schools.

​Roles in the project:

• Designed 6 different game modes, adapting the gameplay for both platforms (PC and Mobile).

• Designed over 50 level segments, using the Rational Level Design framework.

• Conceived the game proposal document that was pitched and approved by the investors.

• Documented and wrote most of the script and the dialogues.

• Oversaw the game look and feel.

• Guided game test sessions with the target audience.

Water Generations

Brazilian National Water Agency (2017)

Educational Game   |   Role: Game Designer

Water Generations (Geração Água) is a resource management educational game developed in partnership with the Brazilian National Water Agency, for students in Grades 7 to 10.

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It is currently available in Brazilian public schools.

​Roles in the project:

• Designed the gameplay loop.

• Conceived and successfully pitched the game proposal for the project stakeholders.

• Adjusted the level layout, blockout and decoration to ensure a better user experience.

• Planned proper game pacing, so that there are highs and lows in player interest curve during the gameplay.

​Awards:

• Brazil’s Independent Games Festival (BIG Festival) 2018 - BIG Impact: Educational Category   |   Finalist

• 2nd Golden Cube Award (Cubo de Ouro) 2018 - Best Geek Social Project   |   Finalist

Paleo Game

Private Commissioned Project (2016)

Mobile Game   |   Role: Game Designer

Paleo Game is a mobile educational game about evolutionary biology, commissioned by a Brazilian Ph.D. professor as part of their thesis.

The game has local multiplayer with several questions and minigames on the subject, for students in Grade 4 to Grade 8.

​Roles in the project:

• Designed the gameplay loop.

• Planned and designed 3 minigames with local multiplayer features.

• Prototyped and implemented the level layout.

• Planned choke points in the game board to enhance gameplay.

• Designed the game systems, their rules and interactions.

• Ensured the game look and feel was within the project goal.

Profit Inc.

Laboratory of Learning Objects (2016)

Educational Game   |   Role: Game Designer

Profit Inc. (Lucro S.A.) is an educational business tycoon in which the player manages a company according to custom economic scenarios.

The economic scenario editor allows the student to simulate how to run a business in different contexts, such as a high-interest rate market, a low tax market, expensive retail suppliers, among dozens of other settings.

​Roles in the project:

• Designed game systems based on real-world data like accounting concepts and formulas.

• Improved the UI to shallow the game's learning curve, which was too steep based on player feedback.

• Designed an economic scenario editor, which allows the player to simulate different situations like high taxes, low-interest rates, etc.

• Conducted playtests and incorporated feedback to improve the gameplay.

​Awards:

• Brazil’s Independent Games Festival (BIG Festival) 2017 - Best Educational or Social Impact Game   |   Finalist 

• Apps.edu International Contest   |   Honourable Mention

The Amazing Adventures of Apollo & Rosetta in Space

Laboratory of Learning Objects (2015)

Game for Health   |   Role: Creative Director

The Amazing Adventures of Apollo & Rosetta in Space was developed for academic research. The purpose of this game is to train the Executive Functions, especially the Inhibitory Control, of children between the ages of 8 and 10. It features 7 different game modes. This game was developed as part of a Ph.D. thesis at Feevale University.

Roles in the project:

• Designed 7 different game modes for specific research needs.

• Designed a procedural difficulty curve system for all 7 game modes, following the Rational Level Design framework.

• Documented and wrote most of the script and dialogues.

• Analyzed and documented connections between neuropsychology and digital games.

Awards:

• PUC Young Ideas (Jovens Ideias) Contest - Category: Search is evolving (2015)   |   Winner

• Master Tip Award (Dica de Mestre) - Educator Category (2018)   |   2nd Place

The Suspects

Laboratory of Learning Objects (2015)

Game for Health   |   Role: Game Designer

The Suspects (Os Suspeitos) is a mobile game to assist psychologists in treating college students with Attention Deficit Hyperactivity Disorder (ADHD). It features 5 different focus-based minigames, in which the player must identify the suspects of a crime in a shopping mall.

Roles in the project:

• Prototyped the game with a content manager to aid the pitch.

• Designed and successfully pitched the game concept for the project stakeholders.

• Designed 5 different game modes for specific psychological needs.

• Investigated the relationship between interest and reward on players with ADHD.

• Created the game pacing system to boost player retention.

• Designed over 30 level segments.