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Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land

Cookie Land

Role: Game Designer & Producer

Platforms: Facebook Instant Games (Desktop, Android, iOS)

Genre: Match-3

Release Year: 2017

Duration: LiveOps

Team Size: 10-15

Tools Used: Custom Engine & Tools, Adobe XD, Adobe Photoshop, Jira, deltaDNA, Excel, Confluence, Google Workspace, Source Tree, GitHub

About the Project

Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.

The Facebook Instant Games platform is an HTML-5 cross-platform gaming experience that allows Facebook users to discover, share, and play games without having to install new apps.

This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.

Project roles:

  • Designed features addressing product priorities using KPIs and roadmaps.

  • Improved UX from concept to release with wireframes, prototypes, and technical specifications.

  • Utilized business intelligence tools for metric-driven feature design and improvements.

  • Managed game economy and iterated based on player data and system correlations.

  • Adjusted difficulty curve across 3000+ levels using real player data.

  • Assessed game performance using metrics and KPIs to plan appropriate actions.


All screenshots reflect the work of the entire team.

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