Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land
Cookie Land

Cookie Land

Role: Game Designer & Producer

Platforms: Facebook Instant Games (Desktop, Android, iOS)

Genre: Match-3

Release Year: 2017

Duration: LiveOps

Team Size: 10-15

Tools Used: Custom Engine & Tools, Adobe XD, Adobe Photoshop, Jira, deltaDNA, Excel, Confluence, Google Workspace, Source Tree, GitHub

About the Project

Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.

The Facebook Instant Games platform is an HTML-5 cross-platform gaming experience that allows Facebook users to discover, share, and play games without having to install new apps.

This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.

Roles in the project:

  • Design new features that successfully address product priorities based on KPIs and product roadmaps.

  • Improve the UX from concept to release through wireframes, prototypes and technical specifications for artists and developers.

  • Use business intelligence tools to design metrics-driven features and improvements based on actual user behaviour.

  • Manage and iterate the game economy based on player data and correlations between multiple game systems.

  • Manage and iterate the difficulty curve of over 3000 levels using real player data.

  • Facilitate conversations between developers, artists and other team members towards common goals.

  • Evaluate game performance through metrics and KPIs to plan action points accordingly.


All screenshots reflect the work of the entire team.

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©2021 by Richard N. Silva.