Role: Game Designer & Producer
Platforms: Facebook Instant Games (Desktop, Android, iOS)
Release Year: 2017
Team Size: 10-15
Tools Used: Custom Engine & Tools, Adobe XD, Adobe Photoshop, Jira, deltaDNA, Excel, Confluence, Google Workspace, Source Tree, GitHub
About the Project
Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.
The Facebook Instant Games platform is an HTML-5 cross-platform gaming experience that allows Facebook users to discover, share, and play games without having to install new apps.
This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.
Roles in the project:
Design new features that successfully address product priorities based on KPIs and product roadmaps.
Improve the UX from concept to release through wireframes, prototypes and technical specifications for artists and developers.
Use business intelligence tools to design metrics-driven features and improvements based on actual user behaviour.
Manage and iterate the game economy based on player data and correlations between multiple game systems.
Manage and iterate the difficulty curve of over 3000 levels using real player data.
Facilitate conversations between developers, artists and other team members towards common goals.
Evaluate game performance through metrics and KPIs to plan action points accordingly.
All screenshots reflect the work of the entire team.