Role: Game Designer & Producer
Platforms: Facebook Instant Games (Desktop, Android, iOS)
Release Year: 2017
Team Size: 10-15
Tools Used: Custom Engine & Tools, Adobe XD, Adobe Photoshop, Jira, deltaDNA, Excel, Confluence, Google Workspace, Source Tree, GitHub
About the Project
Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.
The Facebook Instant Games platform is an HTML-5 cross-platform gaming experience that allows Facebook users to discover, share, and play games without having to install new apps.
This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.
Designed features addressing product priorities using KPIs and roadmaps.
Improved UX from concept to release with wireframes, prototypes, and technical specifications.
Utilized business intelligence tools for metric-driven feature design and improvements.
Managed game economy and iterated based on player data and system correlations.
Adjusted difficulty curve across 3000+ levels using real player data.
Assessed game performance using metrics and KPIs to plan appropriate actions.
All screenshots reflect the work of the entire team.