Cookie Land
Role: Game Designer & Producer
Platforms: Facebook Instant Games (Desktop, Android, iOS)
Genre: Match-3
Release Year: 2017
Duration: LiveOps
Team Size: 10-15
Tools Used: Custom Engine & Tools, Adobe XD, Adobe Photoshop, Jira, deltaDNA, Excel, Confluence, Google Workspace, Source Tree, GitHub
About the Project
Cookie Land is a free-to-play match-3 game developed by SOFTGAMES. This HTML5 game was featured on several game portals and it is currently one of the biggest match-3 titles on the Facebook Instant Games platform.
The Facebook Instant Games platform is an HTML-5 cross-platform gaming experience that allows Facebook users to discover, share, and play games without having to install new apps.
This social-oriented match-3 game takes the player to a world of sweets and pastries with hundreds of levels to solve.
Project roles:
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Designed features addressing product priorities using KPIs and roadmaps.
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Improved UX from concept to release with wireframes, prototypes, and technical specifications.
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Utilized business intelligence tools for metric-driven feature design and improvements.
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Managed game economy and iterated based on player data and system correlations.
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Adjusted difficulty curve across 3000+ levels using real player data.
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Assessed game performance using metrics and KPIs to plan appropriate actions.
All screenshots reflect the work of the entire team.